Overview
At the beginning of 2025, FMTECH initiated a strategic collaboration with IBM to enhance digital transformation efforts and integrate AI-powered solutions in facility management. I was assigned to lead the marketing and visual communications for this partnership, overseeing messaging, coordination with IBM, and campaign execution.
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My Role
As the Marketing and Visual Communications Lead for this initiative, I was responsible for driving the campaign’s success from strategy to execution. My key contributions included:
Initial Communications with IBM
Initiated contact with IBM’s regional teams and marketing representatives to obtain official brand assets, partnership statements, and media approvals for FMTECH’s platforms.
Initiated contact with IBM’s regional teams and marketing representatives to obtain official brand assets, partnership statements, and media approvals for FMTECH’s platforms.
Strategic Content & Campaign Planning
Developed and led a full-fledged marketing strategy for the partnership, which included:
Developed and led a full-fledged marketing strategy for the partnership, which included:
Crafting the core messaging and communication tone
Designing social media visuals and branded content
Ensuring alignment with FMTECH and IBM brand guidelines
Coordinating with FMTECH’s in-house creative team for seamless execution
On-ground Presence at LEAP Conference
Represented FMTECH at LEAP 2025 in Riyadh, held direct discussions with IBM representatives, and secured visual content approvals for post-event promotions.
Represented FMTECH at LEAP 2025 in Riyadh, held direct discussions with IBM representatives, and secured visual content approvals for post-event promotions.
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Social Media post
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Proud of Our Strategic Collaboration with IBM
